Filipe Toledo's recent performance at the New Zealand Pro has sparked a renaissance in board sales for Sharp Eye's Modern 2 model. This unique board, with its distinctive outline and fin arrangement, has been a game-changer for the brand. The story of Toledo's board choice and its impact on sales is a fascinating one, highlighting the importance of sponsorship in professional surfing.
The Modern 2 model was initially released in 2017 with a focus on East Coast groveling. It features a flat rocker, notched rails, and a swallow tail, allowing for a two-plus-one fin arrangement. While it performed well initially, sales gradually declined over the years. However, Toledo's decision to ride the board at the New Zealand Pro changed everything.
The board's viral moment on social media, coupled with Toledo's impressive performance, led to a dramatic surge in sales. Sharp Eye CEO Rob Chalfant noted that the company went from having a handful of Modern 2s in stock to selling out within a week. This surge in sales is comparable to the last time Toledo won a world title with the 'Inferno FT' quad board.
Chalfant attributes this success to Toledo's unique board choice and his willingness to test it in various conditions. The fact that Toledo asked Sharp Eye to make a Modern 2 for the tour leg in Australia, and then proceeded to ride it in an event, caught Chalfant off guard. This unexpected move showcased the board's versatility and performance, generating significant attention and sales.
The relationship between Toledo and Sharp Eye is a mutually beneficial one. While the company doesn't pay its surfers a salary, it values their commitment and the exposure they bring. Toledo receives a substantial number of boards per year, and his performance with the Modern 2 has earned him a special recognition from the brand. Chalfant mentions that Toledo will be given a piece of ownership in the company as a token of gratitude, a decision made by the founder, Marcio Zouvi.
This partnership highlights the power of athlete-brand synergy. Toledo's influence and performance have not only boosted sales for Sharp Eye but also elevated the brand's reputation in the surfing community. The Modern 2's success is a testament to the idea that sponsoring Championship Tour surfers can have a significant and lasting impact on a brand's performance and public perception.
